- The fastest growing demographic on Twitter is the 55–64 year age bracket. This demographic has grown 79% since 2012.
- The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
- 189 million of Facebook’s users are ‘mobile only’ and mobile use generates 30% of Facebook’s ad revenue.
- YouTube reaches more U.S. adults aged 18–34 than any cable network.
(see the full list from Buffer)
In short, social media is not a fad.