If there’s one thing about putting out great work, it’s that the marketing piece is hard.
I’ve done all the promoter outreach on Music 4 Japan myself. No publicist, just good friends spreading the word, people with strong social networking influence, and me diligently reaching out to everyone from my old university to Soundcloud to even Seth Godin!
Sometimes you get a catch, sometimes you don’t.
On the sales side, I’ve had two major $100 donations so far, both of which came from my mom’s work friends.
These are people who kindly donated for the cause, not for the music. To them, my story of raising money was enough.
But I’d also like to spread awareness through the music.
The music is excellent. I’m sometimes surprised that I even got some of it. Songs from bands like Purity Ring, Mighty Oaks, and Childish Gambino belong on major labels.
The music space is highly crowded. There’s millions of musicians and just a handful that make it big. Thank goodness the ones that keep producing and don’t make the profit, do it for the love, even if that means that they have a job on the side.
My ultimate goal out of this project was simply to get me started. I’ve alway wanted to run a charitable campaign and use music as the hook. I believe music has that special power to connect people and hit their hearts.
Again, thanks to all those artists and influences who’ve helped me out. Your craft is a blessing.