Facebook wants to be your cultural operating system, providing recommendations and serving as a platform for music, movies and news. Twitter has taken its initial lightweight design and begun to offer more windows of content, hoping to keep you tuned in for more than 140 characters.
Facebook and Twitter have moved beyond simplicity to stay hyper relevant. Some would even say they’re RSS replacements.
2012 will see both networks fine-tune their platforms. Facebook will tweak its sharing so it’s less spammy and more relevant while Twitter will make discovering trends and followers easier.
Given the big updates in 2011, 2012 will be a year for refinement.