Indonesia’s Mobile Boom & No Square?


On Indonesia’s social boom:

Indonesia is not really search-savvy, not really accustomed to using Google to search for things…it’s very important that they can…make it a conversation.

Indonesia never even saw Web 1.0. All it knows is two-way conversation through social networks using mobile phones.

Indonesia is already in a post PC era and using social as a currency for conversation and commerce exchange.

So it makes me wonder why Square is pushing so hard in the US when Indonesia is begging for a micropayment revolution.

Here are some intriguing numbers on hyper connected Indonesia. Keep in mind that only 25% of its population is online.

  • 3rd largest Facebook market (43m)
  • 5th largest Twitter market
  • 90% of Indonesians own mobile phones

Indonesia may not be a BRIC country but it’s clearly a digital leader and bellwether of what mobile and social can do to expedite communication and trade.



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Author: wells baum aka bombtune

A daily blogger who connects the dots between beats, culture, and technology.

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