Creation emerges from need. Find a hole in the marketplace and fill it. You do the work instead of waiting for others to make it for you.
That’s the story of Abe Burmeister and why he co-founded Outlier.
The Internet enables niche products to find any audience across the world. With a direct to consumer website, an awesome product, and some marketing to build awareness, one can make it happen.
We can’t always depend on large brands to tailor products for us.
If you can’t find something, take a stab at making it yourself and building an audience on the Internet that will buy your stuff.
You don’t need salespeople, just a product designer, a website, and someone to tell the world about it and field emails and calls.
Stand still at your own frustration or come up with a solution that solves a problem for you and many others. You just might end up building a company.