“In perception, we have three processes: sensation, memory, and association.” – Hermann Rorschach
Imagine if “association” conjured up something out of the ordinary, something you had read or experienced in your lifetime.
When you follow the herd and consume the same ideas and practices as others, you often miss a different perspective.
To avoid getting blindsided, the best thing to do is learn how to think differently about your subjects. Accept the commonplace association but reach further by connecting it with something deeper.
Smelling a fragrance, for example, may be branded and remembered as Chanel 5 but it should also promote an image in your head of grassy fields and the golden sun. Maybe you even see a castle in the background.
Perception blooms when the imagination combines with the obvious.
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