The genius of Justin Bieber is he used the power of social media like no other artist – and he doesn’t stop.

— Simon Cowell

Love/hate Bieber as you will.  I’ve been following Bieber on Twitter for a few weeks.  

His secret sauce is authentically engaging with his fans through charities and fan retweets topped with advanced technical knowhow, all which create opportunities for him to mass market new products.  

Simple, yet very effective strategy.  

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