“Mitigate the risk”…

is a cheap way of saying you don’t want to go all in because you’re not confident in the outcome.

Risk is ultimately a zero sum game. There’s no middle-ground. So if you half-ass the effort up front you should expect half-ass results.

Go all in or don’t go at all. Mitigation is hesitation.

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Author: wells baum aka bombtune

A daily blogger who connects the dots between beats, culture, and technology.

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