Last week, Nielsen reported that Facebook drives just as much reach as TV and duplicated reach during primetime television.     This week, Nielsen confirms that Twitter drives ratings and ratings drive tweets.   I think it’s safe to say that both TV and social screens play off each other, one to watch and one to chat, or vice versa. 
Last week, Nielsen reported that Facebook drives just as much reach as TV and duplicated reach during primetime television.     This week, Nielsen confirms that Twitter drives ratings and ratings drive tweets.   I think it’s safe to say that both TV and social screens play off each other, one to watch and one to chat, or vice versa. 
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