How people read online: Why you won’t finish this article.

Schwartz’s data shows that readers can’t stay focused. The more I type, the more of you tune out. And it’s not just me. It’s not just Slate. It’s everywhere online. When people land on a story, they very rarely make it all the way down the page. A lot of people don’t even make it halfway.

Scrollers or lack thereof.



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Published by wells baum aka bombtune

A daily blogger who connects the dots between beats, culture, and technology.

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