What Was, Is and Will Be Popular

New York Times culture editor Adam Sternbergh explains the conundrum of popularity in today’s high speed, viral world.  

If something is popular, it can’t also be good.

What’s to say something is actually popular, something that sells or streams, or both?  Just because something is popular today, doesn’t mean it’ll still be popular tomorrow.  Our digital appetites are transitory and therefore misleading.  

Paradoxically, popularity is now both infinitely quantifiable and infinitely elusive.  

Just make it stick.  


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