What might paid Instagram ads look like? Ms. White’s team is looking at the possibilities around the app’s Discover feature, which promotes popular content, as well the search function, which allows users to look up images or themes. Ms. White said some retailers also are interested in ad products that will allow users to click on pictures of products that link to a retailer’s own site. But she expressed reservations about such a system because many mobile websites need improvement.
There’s no URLs enabled in Instagram so naturally that’s an advertising opportunity, especially if Instagram embeds them into the image which then opens to the brand’s site upon click, just like Pinterest.