When we get nervous we tend to throw out everything and see what sticks.
This often leads to unnecessary tweets, excess Instagrams, and surfeit emails. It only works when you’re new and you’ve yet to establish a permanent audience.
But then you need to slow down production and evaluate where you see the best results. People will unfollow you if your work is jumbled and if you proclaim mastery in areas where you’re actually mediocre.
People demand the best content. Once you establish a niche, keep serving them the content that they want instead of trying to appeal to all audiences.
Constrict if and when you can.
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