While the tech blogosphere commences the self flagellation over getting it wrong on the whole “Apple needs a cheap iPhone and that’s why it is going to release the iPhone 5c” — with their whole developing markets yadda, yadda, thrown completely under the bus by the company they incorrectly…
Apple focussed solely on how they could use that massive and fast 64bit processor combined with industry first features and ideas to do one thing — give you the best looking photos. And, if you can get that right when you take the photo, you don’t need a bunch of software to “fix it in post”. It’s all about capture.
I always said if I were to upgrade my phone it’d be because of the much improved camera. #nofilter
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