Everyone’s like sheep on social media, like one person starts making noise, and everyone’s like, ‘Hey, yeah!’ and then you got a whole bunch of people making noise at you.
The herd mentality on social media also drives me nuts. Apparently anything that trends for a second constitutes a movement or change. Social media noise is mostly ephemeral.
If it's a real sticky issue, it should stay topical for a weeks to come and then be passed offline to people that make the responsible decisions.