On Muppets & Merchandise: How Jim Henson Turned His Art into a Business

“If you’re an artist, an innovator, or a creative person, this scenario should sound familiar to you. We may go into a career because of our values, our ideals, our art, but the reality of capitalism opposes us. Our dreams just don’t pay the bills. So what exactly is an artist to do?”

Learn the art of sales and marketing. Different game, similar aesthetic tricks.

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