The Economist rethinks ‘lean forward, lean back’ model

Readers should not remember the particular device on which they read an article or saw an ad, whether in print, on a smartphone, tablet or desktop.

“If we execute this correctly, all devices should fall away and leave nothing but the content,” he said.

In other words, the goal is to make content agnostic to the inevitability of format shifting.

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Author: wells baum aka bombtune

A daily blogger who connects the dots between beats, culture, and technology.

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