Instagram’s $720 Million Print Button

In his view, printing alone—of items such as canvases, postcards, or photo books—would be a massive business, even if it were outsourced to companies like CanvasPop or Shutterfly. If Instagram introduced a print button in its app, Salamunovic estimates that even if the service saw only a 1% conversation rate, with an average monthly transaction of $40, the company could help to generate $60 million a month, or $720 million a year.

A much better user experience than photo filtered ads.  Alternatively, Instagram could allow brands to create filters like VSCO does

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