Kevin Systrom, Instagram’s man of vision, now eyes up world domination

Increasingly, any new filters we make a bit more subtle because if you do too much to that photo you’re not necessarily going to want to look at it in 20 years.

I tend to scroll right through images that have been over-filtered to death. The point of a filter is to carefully augment the photo and the story, not to sensationalize it.  

#Nofilter is of course, the essence where nature determines your luck.

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