Why Twitter Just Turned Itself Inside Out

Internet behavior:

“users hate to click and don’t mind scrolling. Taps are expensive, swiping is cheap. Clicking is a choice, like jumping; scrolling is inevitable, like falling.”

Twitter is supposed to be fast paced with digestible headlines. If I want to see a piece of content I’ll click into it. I don’t want a bunch of extended content (aka photos and videos) clogging my feed.

If only Twitter had acquired Instagram first so we could keep the information rich text tweets and photo feeds separate.

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