Free Marketing at the Apple Store

Pinterest CEO Ben Silbermann used to “surreptitiously put Pinterest on every computer in his local Apple store.”

I still do this. There’s a rush of excitement in loading up your website on the store’s machines. You could be discovered!

With nearly 100 million visitors a quarter, using Apple store computers to display your work is like stealing free ad space. Don’t tell me you haven’t done this before.

The Apple store is a free museum, much like the public walls are Banksy’s canvas. How else is anyone going to find out about you if you don’t dare to show your work?

Blend in. Show the people what you got. But don’t just do it because you can. Believe your work is actually worth seeing.

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