A strange phenomena has overtaken the web’s social images. Many of the images are so over-filtered they look like paintings rather than pictures.
It’s one thing to add a filter to make an image pop. VSCO is actually the best tool for this since it allows you to scale your filter strength. It’s another thing to to add so much extra color to your image it looks like watercolor. Don’t do that.
Try to keep your images honest. Pictures should look like pictures.
You already have a huge advantage with your camera in your pocket and editing apps to make you look like a pro. The challenge today is balancing that storytelling with slight filter augmentation without making the images look too fake. Ideally, no one should be able to tell if you used a filter or not.