Cyber Monday was the Biggest Online Shopping Day in History with 18% Growth vs 2012

Social Commerce didn’t happen on Cyber Monday: Social Networks (including Facebook, Twitter, Pinterest and Instagram) generated less than 1% in e-commerce sales on Cyber Monday.

Social didn’t convert because people had already organized their shopping lists beforehand. Pinterest sales occur as far as 2 months after the original pin.

Social = pre-purchase intent.

Advertisements

Leave a Reply