The bigger the gift, the better the gift, at least that’s how it used to be. Today, that notion is the complete reverse.
Kids want tablets and iPhones, not toys and clothing. The smaller and thinner the packaging, the better the gift.
Everything (computer, TV, Internet, video games, wallet, etc) is converging into tiny devices. Kids don’t differentiate between screens and reality, first screen and second screen, touch and feel.
What’s in that small gift is their future edited life.