Real ‘Mad Men’ Pitched Safety To Sell Volvos

“Weak advertising tells people what you want them to know,” he added. “Strong advertising gets people to conclude what you want them to know.” He continued: “I have a theory that comes from the smoking era. If you walk up to someone on the street and say, ‘Excuse me, sir,’ they are gone. But if you come right out and say, ‘Got a match?’ you get your match.”

All marketers are liars.

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