Because the content will disappear, it commands the recipients full attention…knowing that they have one chance to consume it…and perhaps more importantly…the recipient can’t become “attached” to the media in the same way that they can a photo in instagram or facebook for example.
+ because of its speed and its short-lived content Snapchat allows for riskier, uglier sharing. It comes down to this:
“when you can throw things away, you can have more fun.” – Nick Bilton
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