There’s always dissidence between what people say and what they actually do.
- People said they’d leave Facebook, Twitter, and Instagram after they introduced ads. Usage on all 3 platforms grew.
- After the Broncos lost the Super Bowl, some Broncos fans proclaimed that they’d never watch their team play again. After a week of sorrow, Broncos fans were pumped for the new season.
- People said they’d move to Canada if Bush was elected. They stayed and now they just rip Obama.
The list goes on…
What people say initially is a gut reaction to change, especially if it’s intended to turn them into an advertiser.
But quitting forever rarely happens. The content is just too damn good.