How VSCO Grid Plans To Set Itself Apart From Instagram

Buy One Class, Gift One Free

Give the gift of inspiration. Learn from the world's greatest minds on MasterClass. Buy one All-Access Pass for yourself and receive an All-Access Pass to gift to someone special this holiday. Offer ends Dec 26.

Photo by Wells Baum

In that sense, it puts what’s valuable to content creators front and center. Whereas Instagram and its echo chamber of hashtags and follow-back spam can feel noisy and crowded, VSCO Grid is designed to strip out excess, allowing the images to speak for themselves. “When you walk into a museum, you wouldn’t see someone writing next to a piece of art or adding stickers next to it,” says Flory. “Our goal is to evoke a connection, but not in a way that’s like, ‘I love this photo. Awesome! Great! LOL. Art.’”

My rule of thumb for iPhoneography is VSCO first, Instagram second.  I like to add a slight filter to my photos using the VSCO app and then use Instagram for distribution.  This is a bit comparable to my process for Twitter, using Tumblr first as my platform for synthesizing ideas before I tweet them out.

In many ways, Instagram used to be VSCO, a network of passionate photographers sharing little art pieces as status updates.  Naturally, Instagram grew to become the mobile photo version of Twitter, fast, minimalist, and easy to use.

Although VSCO is acting like Instagram in creating a grid, it’s still very different.  You can share other peoples’ photos but you can’t like or comment on them.  Their focus is on the captivating images rather than social currency which tends to become dominated by celebrities and brand anyway.  By adhering to reduced social functionality, VSCO can stay true to photography as the art form that it is and let the pictures speak for themselves.

Since you are here...

1. Learn from world's greatest minds on MasterClass. Take online courses from Neil Gaiman, Annie Leibovitz, Gordon Ramsay, and 45+ other instructors.

2. Everyone should blog. Share your art by creating a site on WordPress. Read my tutorial on how to set up a blog for more. 

 3. Download the best FREE writing tool on the planet, Grammarly.  

4. Increase your productivity with scientifically optimized music to help you focus 

Disclaimer: If you click on any of the links above, I may get a commission from MasterClassWordPressGrammarly, or Focus@Will respectively, which helps support all the expenses and work I do for this daily blog. 

Explore More Posts

Advertisements'+Math.random()*99999999); document.body.appendChild(e); " >Pin

Published by wells baum aka bombtune

A daily blogger who connects the dots between beats, culture, and technology.

Join the Conversation


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: