Main points and highlights:
Gary Vaynerchuk: How to Rock SXSW:
“Provide value up front.”
Vaynerchuk makes it clear that SXSW is not about selling upfront, it’s about offering value first and then (only then) pitching the sale. In other words, Jab, Jab, Jab, Right Hook.
Austin Kleon: Show your work
“Don’t be a hoarder.”
Kleon implores creatives to share their work and collaborate in what he calls a “scenius,” where fans, artists, thinkers gather and steal each other’s ideas. You don’t have to be a genius, you just have to be willing to share your process and recast what others do best into your own art.
Always be Innovating: thinking like a startup
“You can’t outsource culture to HR.”
Culture starts from the top, the founders set the tone. Apple may still be innovating today but it’s not ‘creating’ because Steve Jobs isn’t there to push a vision. As a result, Samsung is eating away at its Smartphone sales.
Meanwhile, Facebook still manages to promote its hacker ethos while scaling on Wall Street. And Larry Page is making Google a design-first company in the name of Google’s altruistic tenet: “Don’t be evil.” But what happens to Facebook and Google if the founders aren’t there?
Why It Pays Not to Rush the Process of Innovation
“Creative tension has to exist.” – Matt Rogers, co-founder of Nest
Nest never rushes its products; it takes its time to get it right and develop all ends (the complimentary app, customer service etc.) so that the first customers become the biggest advocates.
Nest steals right out of the Apple playbook. Rogers argues that the best marketing for your product comes from keeping it a secret. If you give everything away, there’s no new news to hype the product. In a twist of irony, Google now owns Nest because it’s trying to be the next Apple.
Day 2 begins now…