In the past, he said, Facebook was one big thing, a website or mobile app that let you indulge all of your online social needs. Now, on mobile phones especially, Facebook will begin to splinter into many smaller, more narrowly focused services, some of which won’t even carry Facebook’s branding, and may not require a Facebook account to use.
Facebook begins to disrupt itself like Apple did in replacing the iPod with the iPhone. But will breaking Facebook down into a series of non-branded Facebook apps work? I think so, mostly because your favorite apps won’t mention Facebook (e.g. Instagram, Whatsapp).
“It will be everywhere, but you may not know it.”