The wisdom of Devin Wenig

Nobody has an electricity department in their company; nobody has an Internet department anymore—although they did a few years ago. I suspect that within 24 months, no one will have a mobile strategy. They’ll just have an omnichannel, connected-screens strategy.

What does “Omnichannel” mean anymore now that the analog and digital worlds have merged? Online/offline are the same thing bridged through screens.

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