- Social Media Public (FB, Twitter, Instagram)
- Social Media Private (Snapchat, WhatsApp)
In general, the older folks prefer phone and face to face communication. Some use email and Facebook. The Millennials use both traditional and emerging technologies plus a variety of social networking apps. Generation Z talks almost exclusively through Snapchat, WhatsApp, or iMessage. They use FaceTime to chat.
People adopt their group’s predominant channel. They fish where their fish are because they want their messages to be heard. But people also let the medium define their age. New platforms present new opportunities, whether your friends are using them or not.