Instagram is Twitter without the words. Speaking in images removes the friction of writing, which is intimidating for most people. People want to express themselves in the simplest and quickest way possible on the visual web.
Instagram takes the best of Twitter, most notably its immediacy and the ability to follow both friends and influencers. It also adopted Twitter’s glossary of hashtags and @ symbols.
The only threat to Instagram is VSCO which reminds me of the early days of Instagram with its strong artist community, grid, and myriad filters. But I get the feeling that VSCO sees Instagram more as a friend than a foe, using Instagram’s 300 million active users to markete its presets and software through the ever-popular #VSCOcam hashtag.
Twitter, Instagram, and emerging apps like VSCO all complement each other. Each tool is vehicle for sharing information across each other’s networks. But the fact remains: Twitter’s growth is withering and Instagram is blowing up. All the meanwhile, Facebook is just competing within itself.