We rent space in an apartment like we do our Tumblr pages. We can customize the place but property management runs the pipes. Conversely, we buy houses and websites so we can manage our own domains.
We all in live in these places and go about living our lives, doing the same things, just at different times. One world is really just a mass of niches. But whether we rent or own, everyone needs a place they can call home, where they can express their own individuality.
Home is where the art is.