Social media is a machine of reciprocity. The more we share about our lives, the more likes, shares, and comments we expect in return. Notice us, we do exist!
But sometimes people divulge a little too much in their feeds and no one responds to their posts. When engagement goes silent, it leaves more questions than answers.
We document moments on social media to prove that they happened. But to what end? Such behavior can be a neurocognitive weakness, stuck in gear of a ludic loop.
Sharing on Instagram and Snapchat give our brains a quick squirt of dopamine, the same stimulation we get when we roll the dice at the casino or rats gets closer to the pellet.
Playing the social media game is a quest for human pleasure where like gambling, the risks can do more harm than good.