Hear. Like. Buy.
See. Like. Buy.
Taste. Like. Buy.
No one buys anything without first feeling a tug of emotion or a tug at the taste buds.
Liking signals intent
Now, the customer is just a click away from checking out. Remove the bells and whistles.
The customer journey starts with a good story, a relationship, and the upshot: a conversion.
Retail is a game of suasion.