The Concept of Masses

“A difficulty arises with the whole concept of masses … There are in fact no masses; there are only ways of seeing people as masses.” – Raymond Williams

As Seth Godin encourages, “market to the micro,” not to the masses.

To put it another way, focus on what’s important rather than making content that clicks.


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Author: wells baum aka bombtune

A daily blogger who connects the dots between beats, culture, and technology.