Instagram helps you see the world, its CEO Kevin Systrom once proclaimed. It was true. People were getting out of the house to take pictures that they could post in their feeds. Instagram grew up to become the visual version of Twitter. Images became the new status updates.
Pokemon Go is also getting kids out of the house and encouraging them to explore the real world. Children are exercising again, walking miles to find new characters out in the wild. Pokemon Go also helps demystify some of the confusion behind augmented reality.
Phones are our digital companions in the real world. They make us more knowledgeable about our surroundings. They make us more social, even if most of the talking happens behind a screen. But phones also make dangerous joysticks. Google Maps leads drivers into the ocean. Thieves are luring innocents into Pokéstops so they can mug them.
The digital and physical worlds are colliding. Marketers are salivating, thinking about new ways to use emerging technology to drive awareness. Smartphones create green fields of opportunity.