The New Air Jordan XXXI “Banned”

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Nike is issuing the new Air Jordan XXXI this September for $185. If it is not the most gorgeous looking shoe yet, it is the most innovative It offers both leather and Flyweave materials to give more support and flexibility. They are also stylish enough to be worn off-court.

Nike named the new shoe “Banned” as a nod to the original Air Jordan released in 1985, which the NBA fined $5,000 each time Jordan wore them for violating uniform regulations.

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Air Jordan is in its 31st year. The Jordan brand is a financial juggernaut, bringing in $2.6 billion for Nike in 2014 and accounting for nearly 60% of the basketball shoe market. Jordan is also releasing the first ever soccer boot with Neymar this year and will be joining up with the Michigan football team to sponsor its jerseys with the Jumpman logo.

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Author: wells baum aka bombtune

A daily blogger who connects the dots between beats, culture, and technology.

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