The ephemerality of new music

frank ocean
Frank Ocean’s new album ‘Boys Don’t Cry’ is due out on Friday

We consume faster than we produce. Such rapidity is disproportionate to the time it takes to craft a new record or book. We live in a mobile-first feed-based culture where smart algorithms intend to save us time by lifting the most popular stuff to the top.

Why do we so much emphasis on what our friends or influencers are engaging with the most when we can make judgments on our own?

When we get lost in a book or album, the rest of the world disappears. Creators often talk about their flow state– a state of unbreakable focus and productivity. The audience can also get into a fluid state of consumption. We can absorb a book on a deeper level with sustained concentration, which is known to add years on to our life.

“One of the ways we deal is through categorization: mentally swiping left on the things we don’t want to pay attention to, and bookmarking the rest for later. It means that everything is graded the instant it comes out. Consumed, and then promptly forgotten.” – Writer Jenna Wortham in Fader Mag

We should listen and read more carefully the things we enjoy, ignoring the temptation to skip or fast-forward on to the next thing. The artists bust their ass just to make us think, cry, or smile. Give them the proper time and attention they deserve.

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