Let’s be honest 

There’s a reality between what people say and what they do.

Examples:

  • People keep predicting the death of email but its keeps getting bigger and more important because it’s the one feed where we can control. Everything else (i.e. social media) operates on linear abundance or algorithmic infinity.
  • Tech pundits continue to predict the death of Facebook as teens shift to ephemeral sharing apps like Snapchat. But Generation Z still uses the social network; not because it’s ‘cool,’ but because like email it’s just part of their everyday lives.

The story we tell ourselves is actually different than how we act.

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