Nobody uses filters anymore, at least in their original function. The overall consensus seems to be that #nofilter is just fine. But it’s also partly because people are better editors — mobile apps like VSCO and Instagram offer free toolkits that make it easy to adjust contrast, exposure, and saturation. You can also tweak the strength of the filter; a feature VSCO had all along, and Instagram has since copied.
Filters aren’t dead, though; they’re just evolving to meet visual means of communication and an appreciation for aesthetic. When Snapchat introduced facial lenses, users wanted to make their images more personal and playful. Meanwhile, Prisma’s popularity demonstrates the appetite to revert photos into pieces of art.
Smartphone users and social media enthusiasts love to dabble in photography. Having a good eye is not enough. Your images won’t stand out in the feeds unless they provide interesting context or are reimagined enhancements of reality.
If you’re into new presets, be sure to download the limited edition Distortia Preset Pack from VSCO. Released to celebrate the company’s 5th anniversary, you can “reimagine the boundaries of color with these presets, created for unconventional looks and customizations.”
And while you’re at it, play with the with Mars effect of the Nike Sportswear filter as well.
Long on filters, or presets, whatever we call such special effects.