First, we design, then we deduce.
Starbucks built cafes with the intent to recreate the romance of Italian coffee shops to convince you to buy a mediocre cup of coffee. Apple makes computers to empower its users to create stuff, whether it’s movie animations, apps, or spreadsheets.
Design creates function. As Austrian architect, Hermann Czech writes, “The ‘function’ does not precede the design, but is always only mediated in the design.” We don’t need to spin our own narrative into knowing why a design works, just that it does, “as music must be perceivable by the ears.” It’s undeniably felt.
In other words, a good piece of work needs no further explanation. Trying to make sense of it compounds the inherent nature in which it exists.
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