All the internet’s a stage

via giphy

We can all assume that a social media persona is different than that in real life. Writes Jonathan Crossfield in Chief Content Officer Magazine: “Strategy or no strategy, all social media is artifice and spin.”

No one is going to post in public what they Google in private. We’d rather tweet about golfing than revealing a Saturday afternoon doing the dishes.

We curate our avatars, acting like celebrities and influencers to build up our personal brands.

If Instagram and Twitter present an edited version of real life, reality reveals half the digital truth.


We create the appearance of authenticity online.

We invent polished experiences so we can share them. We manipulate the public microphone to project the best self, even if that five-second clip is ephemeral and disappears.

All the internet’s a stage. As online entertainers, it is no surprise that we often fail to live up to the shinier version of ourselves offline. We set the bar too high like the movies, leaving nonfiction in doubt.


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35 thoughts on “All the internet’s a stage

  1. What a lovely post. Yes, it would be a boring internet if it was real life, it is our little moment of escape xx

  2. We definitely look much more polished with our airbrushed bios on our social media pages. Most people don’t expose their real struggles because no one wants to hear someone complain. We’d rather all hear humble braggers on social media platforms. 🙂

    1. I admired the raw self of Snapchat for a while until that too became a bit too scripted. Now I follow those accounts who post with a unique angle. If anything, the social networks have allowed the weird to be expressed to a much broader audience.

  3. Sometimes, it’s a fine line between boring and authenticity…. Yes, we do need to edit out the boring stuff like what we had for dinner. Nobody cares. However, we still need to be true to our core values and self. Otherwise our readers will spot a fake a mile away.

  4. It’s really true that we are all marketing a certain reflection of ourselves. Even when I edit photos for my blog or Instagram, the purpose is to create a certain perspective for others to see. I guess if everything is all a stage, may as well make a great performance

  5. That’s so very true, I’m so glad that we’re not all doing 24/7 coverage of our lives and instead choose to highlight certain snippets of life each day. While this isn’t reality and generally it’s the more polished parts of our day being shared, I’m ok with this as I use social media to learn and be inspired mostly around travel.

    1. Snapchat was appealing because it showed the raw and real nature in someone’s life. Of course, IG stories is here to eat its lunch! I enjoy those folks who post to their feed but also give you IG story context behind the photo. #showyourwork

  6. I’ve actually seen my sister create meals for the sole purpose of posting the picture on IG. At first I thought she was crazy going through all that effort just for one post but then I realised she was still getting all the benefits of eating that healthy meal, and if she gets some encouragement/ positive reinforcement through IG then it can’t be that bad!

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