We can all assume that a social media persona is different than that in real life. Writes Jonathan Crossfield in Chief Content Officer Magazine: “Strategy or no strategy, all social media is artifice and spin.”
No one is going to post in public what they Google in private. We’d rather tweet about golfing than revealing a Saturday afternoon doing the dishes.
We curate our avatars, acting like celebrities and influencers to build up our personal brands.
If Instagram and Twitter present an edited version of real life, reality reveals half the digital truth.
We create the appearance of authenticity online.
We invent polished experiences so we can share them. We manipulate the public microphone to project the best self, even if that five-second clip is ephemeral and disappears.
All the internet’s a stage. As online entertainers, it is no surprise that we often fail to live up to the shinier version of ourselves offline. We set the bar too high like the movies, leaving nonfiction in doubt.
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