“To get across an idea.”

Charles and Ray Eames foretold a society of dizzying pace even before the inundation of mobile screens, interactive billboards, and social media feeds that are so normal today.

As The Met’s video editor Sarah Cowan writes in the Paris Review:

“Their most ambitious multimedia work pushed the capacity of the medium and its platform, as when they designed Think for IBM’s Pavilion at the 1964 New York World’s Fair: a spectacular, twenty-two-screen live lecture about problem solving, and America’s first taste of information overload.

But even the Eamses couldn’t have predicted the ubiquitousness of smart technology. Nor could they have imagined a company like Amazon acquiring a grocery store to spread its talons to connect new physical and digital industries.

Below is a fascinating look at the 1964 World’s Fair. It’s as if people and brands coexist to write the future.

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