Authenticity is the bread and butter of developing an attractive online persona. People relate to users that share bits of their personal lives.
But a lot of people confuse social media with their diary. The viewer cringes at over-admissions of vulnerability. Too much info!
What followers want are real stories, not overly planned content, digital manipulation, sympathy-provoking posts, and canned responses.
“Use your blog to connect. Use it as you. Don’t “network” or “promote.” Just talk.” – [easyazon_link identifier=”0393356183″ locale=”US” tag=”wells01-20″]Neil Gaiman[/easyazon_link]
The world already has enough actors and curated lives that entertain and inspire. It’s a relief to see people that act off-screen like they do offline.
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