Authenticity is the bread and butter of developing an attractive online persona. People relate to users that share bits of their personal lives.
But a lot of people confuse social media with their diary. The viewer cringes at over-admissions of vulnerability. Too much info!
What followers want are real stories, not overly planned content, digital manipulation, sympathy-provoking posts, and canned responses.
“Use your blog to connect. Use it as you. Don’t “network” or “promote.” Just talk.”
The world already has enough actors and curated lives that entertain and inspire. It’s a relief to see people that act off-screen like they do offline.