Similar to the Zeigarnik Effect in resuming motivation, the Lindy Effect in economics explains the likeliness of durability. Lindy’s deli/restaurant, which the effect is named after, is celebrating nearly a century of existence since its Manhattan debut in 1921.
As the author Nassim Taleb describes it:
“If a book has been in print for forty years, I can expect it to be in print for another forty years. But, and that is the main difference, if it survives another decade, then it will be expected to be in print another fifty years . . . Every year that passes without extinction doubles the additional life expectancy.”
Writer Walter Isaacson recently alluded to the longevity of books in his chat on Leonardo Da Vinci, arguing that anything in print will always outlast a Tweet.
Hat tip to Ryan Holiday who’s new book Perennial Seller: The Art of Making and Marketing Work that Lasts examines the reasons why some art endures while others disappear. PS. No one will be listening to Taylor Swift nor caring about the Kardashians in fifty years.
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