Making for the micro

via giphy

People always made art. Now, we just make it and share it in abundance.

But all the noise makes it impossible for aspiring creators to stand out.

On the flip side, the bell curve is widening from the masses to the niches. We can build an audience around sub-genres at scale for the first time ever; the Internet helps us stay connected.

Once we shift our strategy from marketing to everyone to the marketing to the micro, we set ourselves up to make deeper work that lasts.

Your weirdness is not only acceptable, it’s mainstream.


This is my daily collection of interesting reads and new music. I spend a lot of time digging the web for cool stuff and remixing them here. If you dig the blog, please consider making a donation or buying a book. A cup of coffee to helping out with hosting goes a long way.

Donate with PayPal

ORGANIC

Advertisements

7 thoughts on “Making for the micro

Leave a Reply