‘This is not an apple’

Ceci n’est pas une pomme by Réne Magritte (1964)

You can go ahead and try to eat this apple. But the representation of the apple is pure fiction; you can’t eat it. It is a mere rendering of something you could consume. Like a map, it displays territory that exists only in mind.

Nonetheless, the picture provokes all the emotions that go in eating a real apple: the unpeeled texture, the juiciness, and sugary smell.

The first taste is always with your eyes. The imagination recasts the image into a vicarious eating experience that triggers your hunger.

Pictures inherently lie just as the lines fabricate the authenticity of lines of territory on a map. What it is is the robust interpretation of the present in the fairytale of the movie-making mind. The dimension is here and now, neurologically tangible, but you still can’t touch it.

The marketing is only as good as what you tell yourself.


4 thoughts on “‘This is not an apple’

  1. OH I love that line ‘the marketing is only as good as you tell yourself.’ Really made me stop and think, what do I perceive from what I see and do I make things better or worse than what they truly are.

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