How about them apples?


They’re always there, surrounded by the good-looking ones. But we can’t always spot them.

Rotten apples wind up in our shopping cart not because we didn’t eyeball them but because we assume they’re just as fresh as the rest of them. Probability is in our favor.

Grocery shopping is a picker’s chance. But it is not worth scrutinizing every choice; most apples are good. Suspicion is not worth clinging onto in an unlikely game of chance.

Humans vote with expectation. The chorus of decision-making is already loud enough.


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Author: wells baum aka bombtune

A daily blogger who connects the dots between beats, culture, and technology.